The brief Version: For unmarried farmers trying to find love, “City Folks simply don’t Get It”, but really does. Since the very first dating internet site for unmarried producers, cowboys, and individuals living in outlying places, FarmersOnly has addressed the needs of millions to become the first choice in market internet dating space — all thanks to the drive of creator Jerry Miller, a passionate team, a watch for laughter, and a simplified online dating sites process.


Together with the frank motto “City Folks Just Don’t Get It” and a common jingle — even played on nation Audio Awards — is among the most prominent dating site within the niche industry. As well as for justification.

“FarmersOnly has become a brandname for a kind of person,” mentioned Founder Jerry Miller. “Sure we’ve a tremendous many users taking part in agriculture, but it’s also spread to individuals who merely are now living in rural communities, tend to be animal enthusiasts, individuals who are into becoming outdoors under a blue air instead of in a cubicle under a fluorescent light.”

We sat down with Miller to hear more info on the determination behind FarmersOnly, as well as the way it’s getting the fun and ease into online dating and revealing some other niche sites how it’s completed.

Acknowledging a challenge, Addressing It & Offering a Solution

Miller, just who was raised in an outlying part of south Kansas and spent the majority of his childhood in the open air, got the theory for a FarmersOnly-type dating website in 2005 as he ended up being working at an advertising agency. One client in particular ended up being a recently separated character who confided in him about her matchmaking woes.

Not simply ended up being she residing a small society in which everybody knows everyone, but she did not feel a spark with them. She worked 24/7 and did not have time for you to just go and satisfy new-people. After signing up for a mainstream dating site, she had small chance because she was matched with big-city men that has trouble recognizing her lifestyle.

“Most people are in to the 9-5, Monday through monday and cannot relate with the life of a character after all,” Jerry mentioned.

Thus he set out to assist this lady find the appropriate dating site on her behalf — merely there clearly wasn’t one. Jerry began speaking with various other single growers and kept reading exactly the same tale. He knew problematic must be resolved, and then he was going to be the a person to exercise.

6 months later, he launched Eventually your message spread, and FarmersOnly has become growing, actually achieving singles in Canada.

Lots of people are finding really love on the webpage and shown their own appreciation to Jerry.

“throughout the years, how many emails having are available in saying ‘Thank you so much. We met on FarmersOnly, and we also’re thus happy’ — it just helps to keep on ramping upwards,” he mentioned.

“City Folks simply don’t obtain it”: The Power of Humor

From an appealing motto to brilliant ad promotions like “discover your own Prince Farming” to over 15 entertaining advertisements featuring “The Riding Date”, “The Fishing Date”, and a lot more, laughter is a big element of FarmersOnly’s brand. Getting single is tough enough as it’s, so Jerry thought it absolutely was vital that you hold situations mild and prompt individuals who online dating tends to be enjoyable.

“folks don’t realize how damaging truly as depressed, and I’ve constantly attempted to keep FarmersOnly enjoyable,” he mentioned. “It is enjoyable to meet up someone new. The component about online dating that Everyone loves will be the advancement.”

FarmersOnly’s individuality in addition stands out through on the blog, including posts like “saturday Farm reality” (are you aware Ca generates a lot more plants than any different U.S. condition?), an internet-based store, which include T-shirts, mason containers, along with other “thingamabobs” with lovely sayings like “No truck? No luck.” Being positive and relatable is what keeps FarmersOnly attached to their consumers.

Technology made simple: Plow industry While Locating a Date

While various other adult dating site dating sites have actually extensive surveys and complex algorithms no one truly recognizes, FarmersOnly keeps it simple with attributes, a software, search features, and a coordinating program that are just as straightforward as the members.

“I attempted keeping FarmersOnly easier. I did not want two hundred concerns you’d to complete,” Jerry stated. “I wanted maintain it a lot more structured with precisely the issues.”

Those crucial parts consist of:

For more details like what types of flicks or music somebody likes or if perhaps they’re shy or outgoing, Jerry suggests carrying it out the conventional way: simply question them. Which can be what makes internet dating fun to start with.

“it offers you a beneficial picture, but once again I believe the most important element of satisfying some one could be the finding procedure,” the guy said. “I usually said once you know 10 or 20 facts about some body prior to beginning a conversation, that basically helps. In case you know hundreds of details, it sort of eliminates the discovery.”

What is actually undoubtedly fantastic about FarmersOnly is the way they adhere to what works while however being able to adjust to customers’ ever-growing requirements, such as offering a satisfying cellular experience. Not simply may be the FarmersOnly experience on the phone just as tidy and simple as it’s throughout the desktop computer, but there’s in addition the FarmPhone texting service that lets you receive and send sms off their members without having to log into the website or reveal your own contact number in their mind.

“Now with mobile technologies, fast access to the internet, and Wi-fi in rural areas, it’s just changed every thing. We would like FarmersOnly to be easy to use on cellular,” Jerry said. “We get email messages continuously claiming ‘I’m plowing my industry while i am looking for a date.'”

Final Thoughts

Jerry and his staff started FarmersOnly with a simple intention: to greatly help single growers discover that significant other just who will get them, knows their world, and really wants to discuss a relaxed existence collectively. That mentality, in conjunction with consistent creativity, genuineness, advancement, and determination, provides generated hundreds of pleased couplings and a successful and well-respected brand name in the online dating industry.

“The secret to success is actually a couple of things: surround yourself with great folks and understand customers. We carry out both. It is not just work — its a passion,” the guy stated.

FarmersOnly’s lighthearted yet compassionate attitude and ability to reach the heart of exactly what their users want features formed just what it way to be a niche dating site and a good dating internet site overall. Once you love what you perform and place some people’s pleasure very first, everyone wins. So attempt FarmersOnly now — you never know whom you’ll find out.